Monday Links
This week’s links are posted a day later than usual this week as yesterday was a bank holiday in Ireland. Here’s a synopsis of the stories which caught our attention last week:
SiliconRepublic reports on IBM’s ThinkPlace initiative which “s like a 24×7 internal chat room where IBM hosts a global idea marketplace. Executives post challenges to request solutions and validation. Any IBM employee can volunteer to work on any idea and if the idea gets picked up they receive an award.” Customer and staff led innovation is getting a lot of attention at the moment. It’s interesting to read about how multinationals like IBM encourage it within the workplace, but time will tell whether it leads to the same innovation in companies like Google where GMail was the brainchild of one of its employees.
Damien Mulley has posted some great advice from a variety of Irish journalists about the best ways of contacting them to pitch your product or company.
Ged Carroll has a fantastic insight on the strength of brands. Using the example of Porsche, he recounts a conversation where the word Porsche was used instead of car when discussing whether a set of golf clubs would fit in the back. It highlights how some brands take on a life of their own and underlines the personal relationship that consumers can have with their possessions.
Stephen Davies picks up on recent research which shows that Technorati is tracking over 70 million blogs, but that only 15.5 million have been updated in the last 90 days. It underlines that fact that blogs are not going to replace mainstream media, and are in fact another strand of the increasingly fragmented sources of information we get news and analysis from everyday.
Textually.org has a startling post about an foreseen consequence about the popularity of mobiles in Japan, “the problem is that as the youth become more adept with mobile technology, their ability to use PCs and real keyboards has regressed to the point where it matches their parents’. Many of the 4 million young, part-time workers cannot afford PCs, and are being permanently locked out of white-collar work because of their ineptitude with computers.”
Technorati Tags: Edelman, PR, Public Relations
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