Edelman PR

Ananova reports on the success of an Internet campaign to bring a popular chocolate bar out of retirement. Cadbury is to bring back the Wispa chocolate bar and produce an initial run of 23million bars in October. The highlight of the article on Ananova is the quote from Cadbury spokesman Tony Bilsborough who states, “This is the first time we are going to give the internet a chance to prove itself and see whether it is all hype or genuine.”

Bilsborough makes a quite astute observation as online chatter may not necessarily translate into sales. While you should always listen to your customers, the loudest doesn’t necessarily represent the majority. As has been shown by a variety of surveys, consumers are not a homogenous group. Instead various subgroups respond in similar fashions. It’s a factor which makes the Internet particularly interesting as it allows a certain breed of consumer to mobilise online which can be leveraged from a commercial perspective

A lot of marketers will be watching Wispa’s sales figures, however if you think this is going to lead to a revival of numerous other products don’t be mistaken. A good case in point was the closure of Bewleys Cafe in Dublin. Despite all the protests from consumers who claimed it was a cornerstone of Irish culture, these were the same customers who turned to more refined cafes over the years leading to Bewleys’ eventual closure.

Technorati Tags: Edelman, Internet, Wispa

A new study study of over 13,700 Irish school children has found that about half of pupils aged 15 to 17 years drink alcohol (via RTE). Other statistics listed in the report show that the number of teen smokers continues to steadily decline, 15% of the teens surveyed said that they werecurrent smokers.

The Irish Independent points out that plans by JC Decaux to erect 120 advertising hoardings across Dublin in exchange for 500 bicycles which would be rented from each location have run into planning problems. The paper reports that “The council’s deal with JC Decaux has been criticised over the lack of an environmental impact assessment and fears the hoardings may hide road safety signs. Objectors include Arnotts, the Dublin Transportation Office and An Taisce, who claim the signs will destroy the city streetscape and pose a traffic hazard.”

Facebook is banned by 50% of employers according to new research by Sophos (Via Electric News). The ban is due to concerns about security and effects on employee productivity.

BusinessWeek reports on Google’s announcement that it is now incorporated in-video advertising on YouTube. Discussing the announcement Catherine Holahan says that “The new ads mark the next evolution of YouTube and, in some ways, user-generated video-sharing sites in general. At first, YouTube, like many other startup video sites that let users post their own content, focused on growing audiences and content and had only a vague idea of how an ad-supported business model would work.” Questions remain on how users will respond to the advertising.

BusinessWeek also has another interesting article on profiting from social networks. One very interesting point raised in the article is the majority of social network users are young. The article quotes Comscore’s breakdown of Facebook users which shows that 56.4% of them are under 35. Their relative lack of consumer spending power is a big challenge for companies trying to create new revenue streams from these websites.

Silicon Republic reports that Microsoft has announced a partnership with Bebo that will see the social networking site’s users able to chat in real time via instant messaging.

RTE has announced that it has won the rights to screen all the games in Euro 2008.

Picturephoning.com points out a YouTube clip which “may have forced Quebec’s provincial police to admit undercover officers were involved in a protest this week.” The post highlights an interesting quote from Errol Mendes, a professor of constitutional and international law at the University of Ottawa, who said, “It obviously raises the level of accountability and weakens what, in Ottawa circles, is called plausible deniability, which is a good thing…I think plausible deniability is one of the great evils of modern free and democratic societies.”

Ignoring the hype about the iPhone, textually.org reports that 25% of mobile phones sold in 2011 will be low-cost.

Alex Gibson’s Media Show which is broadcast on City Channel is now available online. The channel is planning on launching online portals for some of its other shows according to the Irish Independent. In other news, UPC has taken a 35% stake in City Channel. What is great to see is that UPC decided to invest in the City Channel due to its creation of original content. City Channel now hopes to replicate its format in other European countries.

Viewership for the Rose of Tralee surged by 110,000 viewers this year according to the Irish Independent.

The BBC reports on the fourth annual Ofcom report in the UK. One interesting statistic to point out is that traditional media is not the only thing declining in popularity among young people - the UK’s youth are now playing video games less than before. However what should be taken from this is an expert quoted in the article’s response, “Young people have always had a lot of distractions for their time.”

Finally, picturephoning.com reports on an amazing Ecko billboard which let’s passerbys ’spray’ the billboard with their bluetooth phones.

Technorati Tags: Edelman, PR, Public Relations

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RTE reported on the huge product recall by Mattel in Ireland last week following concerns over loose magnets and excessive amounts of lead paint in 116,000 toys in the country. It comes as part of a global move which has seen over 18 million products recalled.

There is wider discussion on the recall’s effect on ‘Brand China’. The BBC delved into the discussion and pointed out that “there are over 10,000 toy factories in China, almost all working for export, producing some 80% of the world’s toys…Mattel is believed to source its products from about 3,000 factories across China.And toys are only one industry. China is also facing criticism for safety scares in everything from food and drug production to the manufacturing of tyres and toothpaste.”

While many critics of outsourcing manufacturing to Asian and Eastern Bloc economies have long argued that companies that do so sacrifice quality to price, the reality is that the Chinese have realised while foreigners may make their first purchase based on price, but their repeated business is based on quality. This recall and similar concerns about products like knock-off toothpaste aren’t doing China’s reputation any good and unless there is a serious emphasis put on quality assurance in the short term, consumers will be a lot quicker to check where goods are manufactured in the future.

Technorati Tags: BBC, China, Edelman

RTE reports on the changes to GAA Championship Sponsorship. Neither of the current sponsors, Bank of Ireland (Football) and Guinness (Hurling), will have naming rights to either Championship. Instead, the GAA will move to a Champions League format with the branding rights split between three organisations for each competition, resulting in a total of six sponsors. The net result will be that the GAA’s sponsorship income will increase to approximately 6.5 million euro per annum. It remains to be seen whether either of the current sponsors will remain on board. Earlier in the year the GAA were criticised for the delay on announcing the new sponsorship format.

In addition to the shakeup to its sponsorship rights, the GAA looks set to benefit from the competition for the TV rights to the next three years of Gaelic Games. The Irish Independent reported last week that Setanta, TV3 and RTE all meet with the GAA in recent days. The article claims that industry sources estimate that the TV rights could be worth as much as 120 million euro. The figure sound quite reasonable given that earlier in the week it was revealed that RTÉ Television beat all dedicated sports channels drawing a massive audience of 1.603 million viewers for its GAA Championship coverage over the weekend.

An article in the Sunday Independent about the CEO salaries paid by two leading Irish charities underlines the importance of transparency for charitable organisations in Ireland due to public concerns about where their donation goes.

Bubble Hits is abandoning its ‘no commercials’ business strategy according to the Irish Independent. While the article highlights that the station made a loss in its first year, the Irish Times pointed out later in the week in The Ticket that the stations format is going to be exported to a number of different countries.

In other news, Damien Mulley reveals that the Irish Independent has started blogging.

Edward Fidgeon-Kavanagh discusses an interesting report on the effect of advertising on children by Stanford College researcher Dr Tom Robinson. “The study concentrated in particular on the brand strength and effective marketing of fast food giant McDonald’s, and the effect it had on the participant’s perception on the taste of the food presented to them.In the study, over 60 children between the ages of 3 and 5 years of age were presented with fries, burgers, apple juice and carrots some accompanied by McDonald’s packaging and some in plain blank packaging. Bearing in mind the products were completely identical it was interesting to see that the children far preferred the “McDonald’s’s” food to its plain equivalent across the board.”

Mediaforum.ie reports that John Horgan has been appointed as Ireland’s first Press Ombudsman. The statement from the Press Council states that “the key function of the new Press Ombudsman will be to investigate and adjudicate complaints made by members of the public against newspapers and magazines. A new Code of Practice has been agreed by the press industry, and this code will be the framework against which all complaints are considered.” Discussing the appointment, Cian Ginty points out that the Press Ombudsman “should be able to take complaints about the print media in Ireland from November. Members of the public with still be asked to contact newspapers or magazines first. If unsatisfied, the next step will be to contact the Office of the Press Ombudsman, only major complaints or complaints unsatisfied at ombudsmen level will be passed on to the Press Council of Ireland. The ombudsman will have no powers to fine newspapers only to make them publish his decision.“

Finally, a number of media outlets reported on Wiki Scanner. John Collins points out in the Irish Times (subscription required) that the tool’s creator Virgil Griffith’s aim was “to create minor public relations disasters for companies and organisations I dislike“, and “to see what ‘interesting organisations’ (which I am neutral towards), are up to“. Reporting on the story, Silicon Republic state that the tool claims to”unveil the identities of organisations who have changed Wikipedia entries lists the Vatican, the CIA and the BBC among those whose computers allegedly were used to access and change details on various topics including Tony Blair and George W. Bush.”

Technorati Tags: Bubble Hits, Cian Ginty, Damien Mulley, Edelman, GAA, Irish Independent, Irish Times, John Horgan, Mediaforum, PR, Press Council, Public Relations, RTE, Wikiscanner

The Irish Times reports that Una McCaffrey has been appointed assistant business editor. Una has been a reporter with The Irish Times since 2001, having previously worked in Finance magazine.

Technorati Tags: Edelman, Irish Times, Media

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Ged Carroll discusses an AdAge.com article “that highlighted research about consumers and their use of, and attitudes towards technology.” Carroll highlights the following findings from the survey:

> “People love to buy them, but then they can’t get them to work” - eMarketer analyst Lisa Phillips
> 20 minutes was the average amount of time spent by a consumer trying to set up a device before giving up, over half of all electronic devices returned to stores are in perfect working order
> 77 per cent of respondents researched their purchase online. The same percentage purchased in stores

There are two interesting takeouts from the survey. Firstly it highlights the fact that consumers are researching their purchases online. While this may seem like a no-brainer the amount of organisations that overlook this key feature of the purchasing decision process is astonishing. Secondly, and more importantly, it shows that the Internet can play a valuable role in the post-purchase period due to the fact that it is a content rich medium.

Look at the second finding that Carroll highlights - consumers spend up to 20 minutes trying to figure out how to set up an electronics device. A quick and easy way to help customers during this period of confusion and frustration would be to create a video that shows first hand how to set up the device.

We’ve all tried to make sense out of user manuals in the past, but quite often we dump them because they may as well have been written in a foreign language. By and large, people find the ‘monkey see, monkey do’ approach much easier to learn from. A simple demonstration generally gives customers the intuitive hands-on knowledge they need to use a product. By making the video available online, it serves as a useful reference guide that your customer can go back to if they have problems in the future.

Technorati Tags: AdAge, Edelman, Ged Carroll, PR, Public Relations

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Here’s the new corporate video for Edelman Europe. Two campaigns from the Dublin office are featured in it - Power of One and Bud Rising.

Technorati Tags: Edelman, PR, Public Relations

John Mims, over at Altryanian View, highlights a Slate article on the 12 types of television advertising Donald Gunn in 1978 for Leo Burnett. This video brings the twelve types to life.

The BBC reports on the findings of a new survey conducted by analyst firm Entertainment Media Research which shows that social networking sites like Bebo or MySpace are changing the way people consume music. The key highlights from the survey are:

> 53% of people actively surf social networking sites to find music
> 30% said they went on to buy or download music that they had discovered on a social network site

The Irish Independent has an interesting article about CityJet’s new in-house TV channel. It is being trumpeted as the ultimate in internal communications. The in-house channel will connect Cityjet’s 700 staff across its bases in London, Paris and Dublin. The paper reports that the content “will include everthing from staff birthdays to corporate news and coverage of CityJet’s sporting adventures, with the results shown on big screens at CityJet’s bases as well as through the airline’s internet portal.“

The Church of San Pietro in Italy have a clever fundraising campaign to raise funds for the restoration of a controversial renaissance painting inside the Church of San Pietro located in Montalcino, Italy. Boing Boing reports that “the organizers printed 1000 posters of the painting and are selling them for US$270 with proceeds going to the restoration funds.”

Technorati Tags: Advertising, BBC, Cityjet, Edelman, Irish Independent, Music, Social Networking

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