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A new study study of over 13,700 Irish school children has found that about half of pupils aged 15 to 17 years drink alcohol (via RTE). Other statistics listed in the report show that the number of teen smokers continues to steadily decline, 15% of the teens surveyed said that they werecurrent smokers.
The Irish Independent points out that plans by JC Decaux to erect 120 advertising hoardings across Dublin in exchange for 500 bicycles which would be rented from each location have run into planning problems. The paper reports that “The council’s deal with JC Decaux has been criticised over the lack of an environmental impact assessment and fears the hoardings may hide road safety signs. Objectors include Arnotts, the Dublin Transportation Office and An Taisce, who claim the signs will destroy the city streetscape and pose a traffic hazard.”
Facebook is banned by 50% of employers according to new research by Sophos (Via Electric News). The ban is due to concerns about security and effects on employee productivity.
BusinessWeek reports on Google’s announcement that it is now incorporated in-video advertising on YouTube. Discussing the announcement Catherine Holahan says that “The new ads mark the next evolution of YouTube and, in some ways, user-generated video-sharing sites in general. At first, YouTube, like many other startup video sites that let users post their own content, focused on growing audiences and content and had only a vague idea of how an ad-supported business model would work.” Questions remain on how users will respond to the advertising.
BusinessWeek also has another interesting article on profiting from social networks. One very interesting point raised in the article is the majority of social network users are young. The article quotes Comscore’s breakdown of Facebook users which shows that 56.4% of them are under 35. Their relative lack of consumer spending power is a big challenge for companies trying to create new revenue streams from these websites.
Silicon Republic reports that Microsoft has announced a partnership with Bebo that will see the social networking site’s users able to chat in real time via instant messaging.
RTE has announced that it has won the rights to screen all the games in Euro 2008.
Picturephoning.com points out a YouTube clip which “may have forced Quebec’s provincial police to admit undercover officers were involved in a protest this week.” The post highlights an interesting quote from Errol Mendes, a professor of constitutional and international law at the University of Ottawa, who said, “It obviously raises the level of accountability and weakens what, in Ottawa circles, is called plausible deniability, which is a good thing…I think plausible deniability is one of the great evils of modern free and democratic societies.”
Ignoring the hype about the iPhone, textually.org reports that 25% of mobile phones sold in 2011 will be low-cost.
Alex Gibson’s Media Show which is broadcast on City Channel is now available online. The channel is planning on launching online portals for some of its other shows according to the Irish Independent. In other news, UPC has taken a 35% stake in City Channel. What is great to see is that UPC decided to invest in the City Channel due to its creation of original content. City Channel now hopes to replicate its format in other European countries.
Viewership for the Rose of Tralee surged by 110,000 viewers this year according to the Irish Independent.
The BBC reports on the fourth annual Ofcom report in the UK. One interesting statistic to point out is that traditional media is not the only thing declining in popularity among young people - the UK’s youth are now playing video games less than before. However what should be taken from this is an expert quoted in the article’s response, “Young people have always had a lot of distractions for their time.”
Finally, picturephoning.com reports on an amazing Ecko billboard which let’s passerbys ’spray’ the billboard with their bluetooth phones.
Technorati Tags: Edelman, PR, Public Relations
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