Ad made from "recycled" film clips
EDF Energy have a clever twist on their new advert designed to promote their green credentials. The TV ad consists of “recycled” footage from popular TV shows of the past and news footage (via Adverblog)
Technorati Tags: Edelman, EDF Energy, PR, Public Relations
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January 11th, 2008 at 3:57 pm
Hi,
Are EDF energy and their ad agency Euro RSCG as keen on recycling ideas as they are footage? The Save Today Save Tomorrow advert seems pretty similar to The Recycled History of Recycling. A short film screened at the Britdoc festival and on Channel 4’s 3MW strand 25th July 2007. It was made to promote recycling and was made using 100% recycled footage - something that it clearly points out at the end of the film. Check out the link below and make up your own mind !
http://www.youtube.com/watch?v=UL7C0uh_-Hs
January 12th, 2008 at 9:56 pm
Interesting