World of Warcraft targets the casual gamer with celebrity ads
When World of Warcraft commissioned their latest advertising campaign featuring celebs like Mr T, William Shatner and Verne Troyer, it left some people scratching their heads. World of Warcraft is an immensely popular game, so why go to the expense of hiring celebrities to endorse the product?
In our opinion, the campaign is designed to attract a new audience - people who would pick up a control pad (or in this case sit down in front of a PC) and play a video game, but never think of themselves as a gamer. In terms of music, this would equate to someone that likes the latest Soulja Boy track, but wouldn’t say they are a fan of rap.
Either way, the ads are hilarious and have gone down a storm on YouTube. Have a look for yourselves below: