The hype begins to build
Although not scheduled for release until Christmas this year, the hype around the Star Trek prequel has already begun to build. The film’s makers seem to have missed out on a trick though. The first preview trailer has hit cinema screens in the States and a couple of eager viewers recorded it and uploaded the trailer to YouTube. It shows how channels like YouTube can extend content’s reach and engage with communities.
Technorati Tags: Edelman, Star Trek, YouTube