Edelman PR

We were pleased to help Pedigree launch their Dog Adoption Drive on Sunday. Caroline Morahan, Pamela Flood, Aidan Power and Lorraine Keane were at hand to raise awareness of the plight of homeless and abandoned dogs by encouraging people in Ireland to adopt a dog from their local shelter or welfare organisation. Recent statistics have shown Ireland puts to sleep twice as many dogs as rehomed.

The launch received coverage in the Irish Independent, Irish Examiner, Metro, Herald AM, Irish Daily Star, Irish Sun, Irish Mirror and Irish Daily Mail.

To find out more on dog adoption, from how the adoption process works to training and everyday care and nutrition, visit the website.

* Image courtesy of Photocall Ireland.

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