Why PR practitioners should keep track of the news via RSS
Last week the IE Domain Registrar announced that it was reducing its charges by 5.8%. The news was relevant to one of our clients, register365 (a division of hosting365.) By keeping track of the news agenda, we were able to comment on the IE Domain Registrar’s announcement thus securing coverage for our client in the process.
RSS stands for Really Simple Syndication. With an RSS Reader you can effectively subscribe to various sites. When the sites are updated with new stories, the content is sent to your RSS reader. Think of it as an email account where all your favourite websites send you updates as they happen. As a result you can keep track of what is happening in the world at large with ease.
It affords PR practitioners the opportunity to keep track of the news agenda, spotting potential opportunities or issues for clients when they happen.
Technorati Tags: Edelman Trust Barometer, PR, Public Relations, RSS
February 6th, 2008 at 2:49 pm
Err. The IEDR told your client and ourselves before Christmas about that price change.
February 7th, 2008 at 8:38 am
Michele you seem to have completely misread our post. We didn’t tell our client the price had dropped, we saw the IEDR announcement being made in the media which offered us the opportunity to get coverage by announcing the price drop of the back of it. Coverage on ENN and Silicon Republic that day and in the Irish Times on the Friday.