Is that an iPhone you’re reading this page on?
Silicon Republic reports on figures from US tech trends firm iSuppli which show that iPhone users are far more likely to use their phone to surf the web, than other mobile phone owners. The mobile web has been touted as the next frontier by a lot of commentators and organisations should ensure that mobile is part of their overall digital strategy.
We got a shock a number of weeks ago when one of our staff was demonstrating his iPod Touch. He visited this site, but while watching over his shoulder we noticed that YouTube videos we had embedded into some posts weren’t displaying. As a result, when we embed YouTube videos we now also provide links to them in the text also.
While this seems fairly innocuous, other organisations should take it as a warning shot and make sure that their online presence is fully compatible for the next generation of mobile users.
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