Archive for May, 2008

Power of One Street II launch

Friday, May 30th, 2008

We helped to launch Power of One Street II last week. This year, Power of One Street II has not only five householders taking part in the energy makeover, but also two businesses and one school. So far, each resident has successfully completed their first challenge, and have all achieved great savings.

In the unique Power of One Street “energy makeover” Challenge 2007, eight families throughout the country demonstrated without a doubt that behavioural changes in regards to energy usage can truly make an extraordinary difference to both bank accounts and CO2 emissions. Power of One Street II is designed to show us all how easy it is to adopt energy-saving habits not just at home but in work and even in school.

Photo credit - Photocall Ireland.


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Media Movement

Friday, May 30th, 2008

Graeme McQueen is the new assistant editor of Business Plus.


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How To…

Thursday, May 29th, 2008

YouTube isn’t simply about videos that make you laugh, it is also an invaluable educational platform for consumers. For example, one of the recently featured videos on YouTube is a juggling tutorial. Draitube’s chops tutorial currently has approximately 30,000 views and counting, highlighting the fact that there is an opportunity for brands to step in and educate consumers.


Guitar tutorials on iTunes are a good commercial example of this. iVideosongs sell tutorials for $5 or $10. iVideosongs also sell drum and piano tutorials.

With an abundance of niche activities like Parkour becoming more popular, it an obvious opportunity for brands to educate consumers whilst maintaining credibility. Rather than go for the hard sell, empower communities eager to take up new activities but who are often put off because of the knowledge barrier to participate.


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Links

Monday, May 26th, 2008

SiliconRepublic reports that RTE.ie has launched a text service for consumers of business news.

Adam Maguire gives a good roundup of the week’s other stories including Setanta Sports winning the rights to broadcast the FA Cup Final in the United States and Johnson Press’ debt burden.

The Labour Party wants students from 2nd and 3rd level to create short YouTube videos to engage the Irish public in learning about and supporting the Lisbon Treaty. Students can win a €1,000 prize for the best entry promoting a ‘Yes’ vote on the Lisbon Treaty. The deadline for entries is June 1st


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Latest Edition Of Irish Media Contacts Directory Launched

Friday, May 23rd, 2008

The latest edition of the Irish Media Contacts Directory has been launched by Mediacontact.ie. The latest edition has seen some changes including listings of advertising agencies, web design consultancies, conference venues, etc making it far more comprehensive. The directory costs 90 euro and is available from the mediacontact.ie website.

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Irish Daily Star on Sunday launches A-Men

Thursday, May 22nd, 2008

One of the strangest things about Irish media is the lack of mens publications. Plenty of comers have tried to launch them but failed, due in large part to the influence of UK imports like Nuts, Maxim and Loaded, and more recently because of the Internet. Even still there has always been a gap in the market, so our ears perked up when the Irish Daily Star on Sunday announced the launch of A-Men, Ireland’s weekly glossy men’s magazine. The 52 page magazine is packed full of in-depth sports features, superstar music & movie interviews, gadgets and web clips, city breaks for the boys, motors, jokes, fitness, health, fashion, games and a 7 day tv guide. The first issue hit shelves on Sunday, 11 May. We were lucky enough to have the magazine editor, Des Gibson, come in to tell us all about what to expect in A-Men just prior to the launch.


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Want To Be An Astronaut?

Wednesday, May 21st, 2008

Ever dreamed of becoming an astronaut? It might not be such a dream after all. We helped the European Space Agency launch their recruitment drive last week. Applications opened on Monday so log onto the ESA website to see if you’ll be blasting off into space anytime soon.

Coverage appeared in the Irish Independent, Irish Examiner, Irish Times, Irish Sun, Irish Daily Star, Irish Mirror, RTE1’s Six One news, TV3 News, TV3’s Ireland AM, Today FM’s Last Word, Spin FM’s The Spin, INN, Highland Radio and radio news bulletins on RTE, NewsTalk, 98FM and Today FM.

Pictured at the launch of the ESA astronaut recruitment drive are Suzanne Foley, PhD student of astrophysics, UCD; Gerhard Thiele, ESA head of the European Astronaut Corps; Dr Jimmy Devins, Minister of State for Science, Technology and Innovation; and Gary Melady, PhD student of astrophysics. Photo credit - Maxwell Photography.

Launch of Challenge Science

Tuesday, May 20th, 2008

We recently helped to launch Challenge Science, Discover Science & Engineering’s annual science roadshow, in IT Tallaght. The launch was covered by the Irish Independent, Irish Examiner, Irish Times, Herald AM, Metro and on RTE 2’s News2day.

Pictured at the launch of Challenge Science are students from Deansrath Community College. Photo credit - OSD.

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Links

Monday, May 19th, 2008

RTE Business reports on the latest JNLR figures. The biggest surprise perhaps was the strong performance of most stations, with the phrase ‘everyone’s a winner’ encapsulating the statistics. Cian Ginty has a quick round up and links on his blog, pointing out that RTE’s Drivetime won out in the battle of the three main drivetime radio shows. While the Irish Times provides a detailed breakdown.

The Irish Times broke a news story (subscription required) on Friday that it was in discussions about possibly buying TV3 for 10 million euro. The Sunday Business Post follows up on the story this weekend, reporting that should the deal go through the station would be made available on its proposed new digital television platform if it succeeds in buying the loss-making Irish station.

In a separate report, the same paper reveals that RTE plans to launch a third television channel, provisionally called RTE 3, as part of a free-to-air digital terrestrial television (DTT) service which is likely to be on air by 2012.

The Sunday Business Post also goes onto report that Halifax will not be renewing its sponsorship of the Late, Late Show and that RTE has already begun the search for a new sponsor.

TV3 launched the lineup of its live GAA championship coverage. The Irish Times reports (subscription required) that it marks the first time a terrestrial broadcaster has been assigned a share of the rights held exclusively by RTÉ for the past 46 years.

In a busy Irish media week, the Irish Independent reports on plans for a new free-to-air Irish film TV station which is expected to be launched in 2009. The Independent reveals that “the operating cost of the low-budget channel…would range between €3m and €4m a year [less than the cost to run each year than one series of RTE medical drama ‘The Clinic’.] A decision has not been made on where the new station will be based, or whether it will show Irish, European and world films around the clock.”

The biggest news of the week was the announcement of the new Broadcasting Bill. The main premise of the bill is that the “RTÉ Authority and the Broadcasting Commission of Ireland are to be replaced by a single regulator under new legislation” (via RTE.) The Irish Independent reports that “TV and radio stations will have to give people who are damaged in a broadcast a right of reply.The same paper also goes on to point out that “bad language and fast-food ads targeting children are being banished from the airwaves as part of a dramatic revamp of Ireland’s broadcasting landscape.

Media Movement

Monday, May 12th, 2008

The Sunday Tribune reports on a new appointment to its business desk. Neil Callanan has been appointed Deputy Business Editor, having previously worked with the Sunday Business Post as a news journalist and also writing the paper’s commercial property supplement.


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Links

Wednesday, May 7th, 2008

RTE Sport reports that the FAI have appointed Peter Sherrard as its new Director of Communications. Sherrard joins from Ryanair where he held a similar role.

The Irish Film Board has put forward proposals for a new Irish TV Channel which will be dedicated to broadcasting the best of Irish, European and World Cinema.

According to the Irish Times (subscription required), a director of the National Newspapers of Ireland (NNI) has said that repeated transgressions of the new press code of conduct by a journalist or editor should warrant dismissal.

Minister Eamon Ryan has announced a major revamp of TV licensing in Irelandas part of the launch of a new website – www.tvlicence.ie, which will allow Irish businesses and householders to purchase a television licence online.

Damien Mulley points out that Paddy Power, the bookmakers, is looking to hire a financial blogger.

Damien also has a post about how to monitor what people are saying about an organisation online.

The Irish Independent reports that up to 1,600 workers at RTE could walk off the job later this month after union members voted in favour of taking industrial action in a bitter row with management over pensions.

According to the Irish Times (subscription required) Denis O’Brien has sold Highland Radio to Gerry Rabbitte for approximately €10 million.

Finally, the Irish Times also reports that the press ombudsman Dr John Horgan has published his first judgment, in a complaint made by independent TD Tony Gregory against the Evening Herald.


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Trendwatch - Will It Blend?

Thursday, May 1st, 2008

Ben Ayers has an interesting interview with Tom Dickson, a genuine Internet celebrity due to the Will It Blend viral campaign. The Will It Blend campaign was designed to raise awareness about the power and durability of the Blendtec blender. Tom used to run a test where he would put a log of wood into the Blendtec, the team decided to record it and another couple of videos and before long they were on the path to becoming Internet superstars. The campaign has since taken a life of its own with Dickson appearing on The Tonight Show with Jay Leno, The Today Show, The Big Idea with Donny Deutsch, CBS News Sunday Morning, and iVillage Live in the United States alone.

One of the latest Will It Blend videos is below:


The Blendtec video series is probably one of the best examples of a brand using YouTube to successfully raise awareness about a product, whilst boosting sales in the process. Ultimately it was successfully due to its ability to tap into Internet culture. Similar YouTube videos which found success in the past include the Smash my Ipod and Smash my Xbox social experiments. The Will It Blend series is reminiscent of these. While the Blendtec team might not have been familiar with these videos when originally planning their own campaign, it offers an insight to other brands that want to try and tap into Internet culture and find success of their own.


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