How To…
YouTube isn’t simply about videos that make you laugh, it is also an invaluable educational platform for consumers. For example, one of the recently featured videos on YouTube is a juggling tutorial. Draitube’s chops tutorial currently has approximately 30,000 views and counting, highlighting the fact that there is an opportunity for brands to step in and educate consumers.
Guitar tutorials on iTunes are a good commercial example of this. iVideosongs sell tutorials for $5 or $10. iVideosongs also sell drum and piano tutorials.
With an abundance of niche activities like Parkour becoming more popular, it an obvious opportunity for brands to educate consumers whilst maintaining credibility. Rather than go for the hard sell, empower communities eager to take up new activities but who are often put off because of the knowledge barrier to participate.
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