Edelman PR

The 2007 eircom PhoneWatch burglary report revealed that one third of burglaries occur during the summer months. However, a new survey from eircom PhoneWatch has revealed that despite 70% of people planning their holidays two to seven months in advance, 49.5 % of Irish people are not taking the time to introduce simple security measures before departing. In fact, 57% do not use timers on lights, something which can dramatically increase security within the home while on holiday.

The recent survey also revealed interesting insights into current perceptions regarding a sense of neighbourhood and community. Though 32% of respondents would involve people they knew to check on their homes whilst on holidays, only 10% would be happy to tell neighbours they were going away. Only 30% described their neighbourhood as close knit with an almost equal number (27.4%) citing they felt little sense of community in their neighbourhood.

Edelman helped eircom Phone Watch to launch the report and coverage appeared in the Irish Sun, Irish Mirror, Herald AM, Metro, Spin FM, FM104, 98FM and Q102.

Pictured at the launch of the survey was Roberta Rowatt and a home burglar. Photo credit - Photocall Ireland.

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Recognising that dog lovers hate leaving their pets in kennels when they go on holiday, and are fed up with braving busy, polluted roads when taking their dogs on walks, Pedigree and Irish travel writer Karen Creed teamed up to research and create an innovative guide to dog-friendly, activities in Ireland - the Pedigree® JointCare+™ RUFF GUIDE.

To order a free copy of the JointCare+ RUFF GUIDE, dog owners please write to: Pedigree JointCare+ RUFF GUIDE, PO Box 7808, Dun Laoghaire, Co Dublin or e-mail JointCare@edelman.com

Edelman helped to launch the travel guide and coverage appeared in the Evening Herald, Sunday Independent, Irish Times, Irish Examiner and Irish Sun.

Pictured at the launch are Karen Creed, travel journalist, and her dog Figo. Credit - Photocall Ireland.

The Irish Independent reports that RTE recorded net profits of €26.4m last year, up 45pc from the 2006 figure of €17.9m.

NewsTalk is set to be punished by the Broadcasting Complaints Commission due to breaching the rights to privacy of civil servants by putting them live on air without their permission according to an article in the Irish Times (subscription required). The incidents occurred when the Your Call programme began to air live conversations with civil servants after interview requests were turned down. The Government subsequently boycotted the station due to its conduct, but the Times reports that this boycott finished six weeks ago and Government officials have since appeared on the station.

The Guardian reports on ITV’s soaring web video figures, with Euro 2008 driving visitors to their web offering this month.

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654 primary schools from across Ireland will receive Awards of Science Excellence through the Discover Primary Science programme at ceremonies over the next fortnight, representing an increase of over 30% on the number of schools that received awards last year. The awards acknowledge the efforts of primary school children and teachers, who have demonstrated an increased knowledge of science and its many applications.

Pictured at the launch of the Awards of Science Excellence were Minister for Science, Technology and Innovation Dr Jimmy Devins and students from St Josephs CBS, Fairview - from left Loughlan O’Brien, Matas Galinas and Aaron Paul.

Coverage appeared in the Irish Independent, Herald AM, Irish Times and RTE’s News2Day are scheduled to film at one of the awards ceremonies.

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Maeve Dineen has been appointed as business editor of the Irish Independent, replacing Tom McEnaney who is leaving the publication to establish a private equity firm. Dineen had been the editor of the Independent’s farming supplement for the last five years and had previously worked in the agri-business sector as a communications manager.

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Unfortunately Shane Hegarty has finished writing his blog on the Irish Times website due to commitments.

Adam Maguire has an interesting post off the back of an article about The Guardian’s move to consolidate its varying newsroom into one entity. Maguire ponders the implications for various Irish media outlets.

The Irish Independent reports that RTE’s Joe Duffy Show was strongly criticised by a prominent judge for interviewing family members of a victim after his attacker was convicted but before he was sentenced.

According to the Guardian, Channel 4 and Channel Five have collaborated on a programme-makers’ handbook designed to stamp out the TV deception incidents that dogged the industry last year.

Honda got a lot of publicity last week for a live prime-time advertisement break broadcast on Channel. The Times reports that the advertisement which consisted of a skydiving team lasted spelling “out a message to viewers from Honda before pulling their parachute cords. The revival of ‘live’ adverts, once a common feature of soap operas in the Fifties, is seen as a weapon in the battle against apathy to advertising in the television audience. The spread of personal recording systems now allows viewers to speed through the commercial breaks at 30 times normal speed.”

According to the Irish Times (subscription required) the broadcasting regulator plans to review the radio licences held by billionaire businessman Denis O’Brien, after he increased his stake in Sir Anthony O’Reilly’s Independent News & Media (IN&M) to 25 per cent.

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The Phoenix reports that Kevin Rafter is to leave the Sunday Tribune. Rafter is taking a position in the Dun Laoighaire Insititute of Art and Design.

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