Edelman PR

The 2007 eircom PhoneWatch burglary report revealed that one third of burglaries occur during the summer months. However, a new survey from eircom PhoneWatch has revealed that despite 70% of people planning their holidays two to seven months in advance, 49.5 % of Irish people are not taking the time to introduce simple security measures before departing. In fact, 57% do not use timers on lights, something which can dramatically increase security within the home while on holiday.

The recent survey also revealed interesting insights into current perceptions regarding a sense of neighbourhood and community. Though 32% of respondents would involve people they knew to check on their homes whilst on holidays, only 10% would be happy to tell neighbours they were going away. Only 30% described their neighbourhood as close knit with an almost equal number (27.4%) citing they felt little sense of community in their neighbourhood.

Edelman helped eircom Phone Watch to launch the report and coverage appeared in the Irish Sun, Irish Mirror, Herald AM, Metro, Spin FM, FM104, 98FM and Q102.

Pictured at the launch of the survey was Roberta Rowatt and a home burglar. Photo credit - Photocall Ireland.

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Recognising that dog lovers hate leaving their pets in kennels when they go on holiday, and are fed up with braving busy, polluted roads when taking their dogs on walks, Pedigree and Irish travel writer Karen Creed teamed up to research and create an innovative guide to dog-friendly, activities in Ireland - the Pedigree® JointCare+™ RUFF GUIDE.

To order a free copy of the JointCare+ RUFF GUIDE, dog owners please write to: Pedigree JointCare+ RUFF GUIDE, PO Box 7808, Dun Laoghaire, Co Dublin or e-mail JointCare@edelman.com

Edelman helped to launch the travel guide and coverage appeared in the Evening Herald, Sunday Independent, Irish Times, Irish Examiner and Irish Sun.

Pictured at the launch are Karen Creed, travel journalist, and her dog Figo. Credit - Photocall Ireland.

654 primary schools from across Ireland will receive Awards of Science Excellence through the Discover Primary Science programme at ceremonies over the next fortnight, representing an increase of over 30% on the number of schools that received awards last year. The awards acknowledge the efforts of primary school children and teachers, who have demonstrated an increased knowledge of science and its many applications.

Pictured at the launch of the Awards of Science Excellence were Minister for Science, Technology and Innovation Dr Jimmy Devins and students from St Josephs CBS, Fairview - from left Loughlan O’Brien, Matas Galinas and Aaron Paul.

Coverage appeared in the Irish Independent, Herald AM, Irish Times and RTE’s News2Day are scheduled to film at one of the awards ceremonies.

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We helped to launch Power of One Street II last week. This year, Power of One Street II has not only five householders taking part in the energy makeover, but also two businesses and one school. So far, each resident has successfully completed their first challenge, and have all achieved great savings.

In the unique Power of One Street “energy makeover” Challenge 2007, eight families throughout the country demonstrated without a doubt that behavioural changes in regards to energy usage can truly make an extraordinary difference to both bank accounts and CO2 emissions. Power of One Street II is designed to show us all how easy it is to adopt energy-saving habits not just at home but in work and even in school.

Photo credit - Photocall Ireland.

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Ever dreamed of becoming an astronaut? It might not be such a dream after all. We helped the European Space Agency launch their recruitment drive last week. Applications opened on Monday so log onto the ESA website to see if you’ll be blasting off into space anytime soon.

Coverage appeared in the Irish Independent, Irish Examiner, Irish Times, Irish Sun, Irish Daily Star, Irish Mirror, RTE1’s Six One news, TV3 News, TV3’s Ireland AM, Today FM’s Last Word, Spin FM’s The Spin, INN, Highland Radio and radio news bulletins on RTE, NewsTalk, 98FM and Today FM.

Pictured at the launch of the ESA astronaut recruitment drive are Suzanne Foley, PhD student of astrophysics, UCD; Gerhard Thiele, ESA head of the European Astronaut Corps; Dr Jimmy Devins, Minister of State for Science, Technology and Innovation; and Gary Melady, PhD student of astrophysics. Photo credit - Maxwell Photography.

We recently helped to launch Challenge Science, Discover Science & Engineering’s annual science roadshow, in IT Tallaght. The launch was covered by the Irish Independent, Irish Examiner, Irish Times, Herald AM, Metro and on RTE 2’s News2day.

Pictured at the launch of Challenge Science are students from Deansrath Community College. Photo credit - OSD.

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Edelman recently helped to launch the Gogarty Scholarship, which will provide young Irish men and women with the opportunity to attend the International Space Universities ISU’s Masters (M.Sc.) program and Space Science Program (SSP).

The scholarship programme is sponsored by well known Dublin businessman and philantrophist Mr. Martin Keane and is also supported by Discover Science and Engineering, the Irish Government’s national science promotion programme. 

In the coming year the scholarship will consist of:
• one €7,500 scholarship for the ISU’s Space Studies Programme and;
• one €12,500 scholarship for the M.Sc. in Space Studies (MSS) or the M.Sc. in Space Management.

For further information please visit the Gogarty Scholars website

Pictured at the launch were Dr Ronan Wall, EADS Astrium, and Senator David Norris, members of the scholarship judging panel. The launch was covered in the Irish Times and the Metro. Photo credit - Maxwell Photography.

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Stephen O’Reilly from the Picture Works blogs about the Light Walker projections which were used as part of the promotional campaign for BudRising. The Sunday Business Post reports that this was the first time that the technology was used by a company in Ireland. Check out Stephen’s blog to see some of the pictures, as he says they’re not quite Star Wars light sabres but they’re something similar.

UPDATE/ A video of the projectors has been uploaded to YouTube:

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BudRising kicks off this evening with over 30 acts during the five day festival. Always eager to up the ante, there’s one special surprise in store as one venue has been custom built for the festival. 100 million litres of water has been drained from George’s Dock with the help of a team of 8 frogmen - no Edelman staff involved as we’re too busy working on the festival. Here’s a pic of the drained docks ahead of the BudRising Street Party on Saturday featuring The Streets.
 

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Pyjama Day, with the 100% support from Yoplait Petits Filous hosted the largest Pyjama Party in Ireland. Over 40,000 children donned their Pyjamas for the day in a pledge to raise €500,000 for children’s charities, Make-A-Wish and Children in Hospital Ireland. Rooted on the concept of children helping other children, this unique fundraising initiative created quite a stir across the country. Photos landed on the front pages of the Independent and Examiner.

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Mark Cahalane, Managing Director of Edelman Ireland, has been elected Chairman of the Public Relations Consultants Association (Ireland) to succeed Tim Kinsella of MRPA Kinman.

The Public Relations Consultants Association of Ireland represents the interests of the majority of PR consultancies operating in this country. Established in 1989, it provides a forum for members to communicate with each other, as well as with Government and other public bodies and associations. It also aims to represent the PR consultancy sector in the media.

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We are delighted to announce the promotion of three staff members. Claire Keane, Suzanne O’Dea and Donnchadh O’Leary have been promoted to associate director, account director and senior account manager respectively.

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Our colleagues in the US created a Facebook application for Brita’s FilterForGood campaign. The FilterForGood campaign is trying to encourage consumers to take up a simple commitment to reduce their personal waste by giving up bottled water. The Facebook application is designed to extend the pledge onto social networks by getting Facebook users to promise to save a certain number of bottles each day and invite their friends to do the same. A counter on each user’s profile tallies the total number of bottles they’ve helped save.

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Edelman has launched a new report report, “Corporate Responsibility and Sustainability Communications: Who’s Listening? Who’s Leading? What Matters Most?” which is available to download here.

Corporate responsibility is now on the agenda for most businesses whether it’s climate change, human rights, corporate governance or public health issues, there are a variety of issues that are relevant to every organisation across the globe.

This paper is designed to discuss what these issues mean from a communications perspective and we believe that this report provides practical and actionable guidance for communicators.

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Edelman also helped eircom Phonewatch launch the latest update of the eircom PhoneWatch Burglary Report with coverage appearing in the Irish Sun, Irish Daily Star, Irish Examiner and Herald AM and interviews on TV3’s Ireland AM, NewsTalk 106’s The Right Hook, Today FM’s The Last Word, 2FM, Q102, INN, FM104, and Spin 103.8.

The update reported that February is the most targeted month for burglaries in Ireland - with 10.5% occurring during this shortest of months, some 36% above the average for the year. Other key findings from the 2007 Burglary Report include:
· The 2007 eircom PhoneWatch Burglary Report revealed a 17% increase in burglaries nationwide – June 2006 and June 2007
· The winter months remain the most active for burglars, the report indicates that February was the most targeted month (10.5%) compared
with October last year
· Kildare is the most burgled county outside of Dublin, accounting for 6.4% of all burglaries outside the Dublin area
· €86m worth of goods was stolen from homes nationwide – representing a 25% increase on last year’s figures

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Earlier this week Edelman helped National Irish Bank to launch its new wealth report, ‘The Emerald Isle – The Wealth of Modern Ireland’, which shows that household wealth in Ireland will surpass €1 Trillion in 2008. The report garnered widespread coverage in the Irish Times, Irish Examiner, Irish Independent, Irish Sun, Irish Daily Star, Metro, Herald AM, RTE, TV3, 2FM and a number of regional radio stations.

Photo credit - Maxwells Photography

Here are some of the key highlights of the report:
 
• More Luxury Private Jets Bought in Ireland in recent years than any other European Country
• More Mercedes cars per head in Ireland than in their native Germany
• Purchasing Wine, Art and Ranches are now Lifestyle Choices
• Excluding household debt, net wealth per household is €547,000
 
According to Garvan Callan, Head of Wealth Management at National Irish Bank, “You only have to look at the changes in lifestyle to gauge the amount of wealth that now exists.  Take travel, for example.  Irish people are spending more money on holidays than ever before and are choosing ever more exotic locations.  Since 2000, luxury brand Jaguar has increased its market share by one-third, and that of Mercedes by a half, while Porsche’s market share has tripled.”
 
Garvan Callan continued, “There’s a lot of doom and gloom out there at the moment, but if Irish consumers are feeling gloomy, they have a strange way of showing it.  Some are gloomy on the way to Brown Thomas – retail sales in 2007 were very strong.  Others are gloomy on the way to the airport – Irish people had 800,000 more trips abroad in 2007 than in 2006.  Some are terribly glum as they test drive the latest car – a recent National Irish Bank survey suggested that 60% of respondents were considering buying a car in 2008.  In January, Mercedes dealers had a big jump in sales compared to the same month last year.  There are more Mercedes per capita in Ireland than in their native Germany.”
 
National Irish Bank’s rapidly expanding team of Financial Planning Managers work closely with customers to prioritise their financial needs and prepare tailored solutions, based on the Bank’s specialist model.  This model focuses on protecting, generating and growing wealth both in terms of the customers own lifetime, as well as for their next generation.

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The Irish Blog Awards shortlist has been announced. Edelman Dublin is the sponsor of the best newcomer blog category. This year’s nominees are:

• K8 the GR8
• Blog the Bog
• Irish Taxi
• 73man
• nickhereandnow
• Midget Wrangler
• A Pint of Unionist Lite
• Coffee Helps
• The Friendly Farmer
• John Braine
• All Parts Included
• One for the road

Edelman Dublin blogger, Piaras Kelly, has also been shortlisted for best specialist blog.

Adrian Conache and Brian Jemuel Pangan from Scoil Chaitriona National School pictured at the launch of the Awards of Science Excellence. The awards acknowledge the efforts of primary school children and teachers, who have shown an increased knowledge of science and its many applications as a result of participation in the Discover Primary Science (DPS) programme. Coverage of the launch appeared on the front coverage of Herald AM and in the Irish Independent.

Photo credit - Mark Stedman from Photocall Ireland

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We helped Discover Science and Engineering to launch their Greenwave programme for 2008 on Tuesday. Emma Mooney is pictured giving Freddie the frog a kiss at Airfield in Dundrum during the launch. The initiative encourages children to plot the arrival of wildlife and new growth of plants and flowers across Ireland. This year, the experiment includes recording the appearance of the frog and frog spawn in anticipation of Spring’s sunshine. To find out more, please visit the Greenwave website. Coverage appeared in Herald AM and Metro.

*Photo Credit - Leon Farrell, Photocall Ireland.

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Setup for the launch event.

Mark Cahalane, Managing Director, Edelman Dublin, and Seamus Mulconry, Director of Public Affairs, Edelman Dublin, presenting the results of the Edelman Trust Barometer.

Enda Kenny, leader of Fine Gael, giving his reaction to the survey results.

Enda Kenny, leader of Fine Gael, pictured with Mark Cahalane, Managing Director, Edelman Dublin.

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