Edelman PR

The Irish Times reports (subscription required) that Clare FM is to be sold to Radio Kerry for €7.2 million.

Breakingnews.ie points out that the National Centre for Technology in Education will run courses available to teachers are to help them understand social networking sites and deal with the problem of cyber-bullying.

Technorati Tags: Edelman, PR, Public Relations

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RTE reports that Pope Benedict has appointed Monsignor Paul Tighe, a Dublin priest, as a top media advisor.

Comreg has announced that Ireland will pass the 800,000 broadband subscriber threshold this Christmas (via SiliconRepublic.com)

The latest Information Society statistics from the Central Statistics Office, Ireland shows that almost 31% of all households have a broadband connection, 57% of all households are now connected to the Internet and an estimated 65% of all households have a home computer.

New research from Halifax Bank shows that one-in-four people have made no provision of any kind for their retirement (via Irish Independent.)

TV3 is celebrating after it was awarded the rights to screen 30 GAA championship matches between 2008 and 2010 (via Irish Independent.)

Adrants draws attention to how New Message promoted the DVD release of Quentin Tarantino’s Death Proof, by placing bloody, severed arms in front of cinemas throughout the Netherlands.

Roy Greenslade points to comments made by Katie Vanneck, sales and marketing director for The Times and Sunday Times, who indicates the publication will move away from promotions as a tactic to retain readers.

Technorati Tags: Edelman, PR, Public Relations

Colm O’Gorman, the founder and director of One in Four, has been appointed as executive director of Amnesty International Ireland.

The Guardian newspaper reports that Great Britain now has four million bloggers.

According to the Irish Independent, the BBC and Channel 4 will show clips on Bebo. In a move to attract young audiences, clips from shows like Strictly Come Dancing and Robin Hood will be shown on branded Bebo pages.

Silicon Republic reports that “63.88pc of Facebook users are female, according to a breakdown carried out by blogger Paul Francis, using the social networking site’s tool that helps advertisers target certain audiences.”

Technorati Tags: Edelman, PR, Public Relations

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The Irish Independent reports on CSO figures which show that the immigrant population in Ireland has doubled to 420,000, which means that one in ten people in the country comes from another part of the world.

Adverblog points to two viral efforts to support Fernando Alonso in his bid to win the F1 Championship and England to reclaim the Rugby World Cup. While neither effort brought either party any luck, both are quite good and racked up quite a number of hits.

The Mediaforum has launched a new podcast - D’Mediators. The inaugural podcast features an interview with John Horgan, the press ombudsman, as well as a panel discussion with Roger Brownlie (Perfect Bound), Seamus Dooley (Irish Secretary, NUJ) and Paul Drury (Executive Editor, Irish Mail on Sunday)

Technorati Tags: CSO, Edelman, Irish Independent, Mediaforum, PR, Public Relations

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In a sign of the times, the first schools teaching exclusively in the Polish language has been launched in Ireland. The Irish Independent reports that “More than 100 pupils have enrolled for the weekend school in Waterford, which is based at St Paul’s Community College and will teach subjects such as history and geography, but from a Polish perspective. The school in Waterford, and another in Cork, were officially launched last weekend. Funded by the Polish government, the weekend schools are designed to cater for Polish children that may return to their native country in the future. Children attending the weekend schools are sent with the consent of parents, and they are also obliged to attend Irish schools mid-week.“

The PPI award winners have been announced. Here is the full list.

Damien Mulley reveals some statistics on Facebook usage in Ireland. Here is one topline statistic - currently 131,660 people based in Ireland are using the social network.

Technorati Tags: Edelman, Irish Independent, PR, Public Relations, Facebook

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The Sunday Independent reports on “Mr Justice Paul Carney’s damning criticism of the Liveline radio programme, and its host Joe Duffy, is the latest in a chorus of concern about the apparent lack of transparency behind the making of the programme.” The article suggests that “there is growing evidence to suggest that the programme makers actively pursue participants to generate heated and what occasionally turn into unbalanced debates on controversies.” RTE did not comment on the judge’s remarks but in the past has admitted to contacting interested parties in order “to alert them to a point of view raised by a caller, so as to afford them the opportunity of going on air.”

According to SiliconRepublic.com, “RTÉ has invested in a major internet geo-location capability that will allow the broadcaster to ensure that TV content downloaded from its websites does not infringe copyright rules agreed with content owners.”

RTE reports that the Broadcasting Commission of Ireland (BCI) approved the proposed sale by EMAP to Communicorp of Today FM and Highland Radio in Donegal last week. However it did not approve the proposed sale of FM104 due to the group’s ownership of 98FM. The acquisitions mean that Communicorp now holds the licenses for two commercial national broadcasters - NewsTalk and Today FM.

The first Garda to be charged with leaking documents to a journalist under a new law came has been brought before the courts. The Irish Independent reports on the charges brough against Robert McNulty for his role in disclosing confidential document about the controversial Dean Lyons case to Mick McCaffery, formerly of the Evening Herald and now Security Correspondent with the Sunday Tribune.

Technorati Tags: Edelman, PR, Public Relations

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RTE reports that the naming rights for Lansdowne Road are for sale. “The sale of the stadium naming rights could end up earning the IRFU and FAI up to €75million over 15 years.” As the article points out also the move is likely to be unpopular with supporters. Labour TD, Ruairi Quinn, was first out of the blocks to condemn the move, highlighting the fact that the venue is the oldest international rugby stadium.

Cian Ginty points out that “UCD are set to run awards for business journalism in the Republic and Northern Ireland…With a fund of €12,000 the awards are open to journalists who work for newspapers, radio, television, magazines, newsletters, commercial electronic media. This includes Irish outlets and Irish editions of UK publications. Categories include business news, business comment, business feature, Business Technology Journalist, business broadcast, specialist business reporting, regional business reporting, and Young Journalist of the Year. Winner of each will get €1,500.”

Darran Crowley has spotted RTE making changes to their competitors’ entries on Wikipedia. FM104 have responded in the media over the weekend by calling for an internal investigation by RTE. However RTE has stated that any changes made by their personnel were made in a personal capacity.

Technorati Tags: Edelman, PR, Public Relations

The BBC reports that Apple has launcheed its video downloads service in the UK with 28 series available for download with Apple promising more content soon. The launch happened during the same week that Vint Cerf delivered the Alternative McTaggart Lecture at Edinburgh, who “TV was rapidly approaching the same kind of crunch moment that the music industry faced with the arrival of the MP3 player. ‘85% of all video we watch is pre-recorded, so you can set your system to download it all the time,” he said. “You’re still going to need live television for certain things - like news, sporting events and emergencies - but increasingly it is going to be almost like the iPod, where you download content to look at later.‘ “(via Bobbie Johnson)

Silicon Republic highlights a new “service that enables users to create and publish personalised newspapers compiled from their favourite blogs and news sites…The software automatically lays out the blog posts, creating a PDF newspaper without the need for designers or sub-editors that can be printed out.“

ElectricNews report that “Over 50,000 songwriters, composers and music publishers in the UK will be better off financially after YouTube agreed to a royalty deal for songs used in videos.”

Technorati Tags: Edelman, PR, Public Relations

A new study study of over 13,700 Irish school children has found that about half of pupils aged 15 to 17 years drink alcohol (via RTE). Other statistics listed in the report show that the number of teen smokers continues to steadily decline, 15% of the teens surveyed said that they werecurrent smokers.

The Irish Independent points out that plans by JC Decaux to erect 120 advertising hoardings across Dublin in exchange for 500 bicycles which would be rented from each location have run into planning problems. The paper reports that “The council’s deal with JC Decaux has been criticised over the lack of an environmental impact assessment and fears the hoardings may hide road safety signs. Objectors include Arnotts, the Dublin Transportation Office and An Taisce, who claim the signs will destroy the city streetscape and pose a traffic hazard.”

Facebook is banned by 50% of employers according to new research by Sophos (Via Electric News). The ban is due to concerns about security and effects on employee productivity.

BusinessWeek reports on Google’s announcement that it is now incorporated in-video advertising on YouTube. Discussing the announcement Catherine Holahan says that “The new ads mark the next evolution of YouTube and, in some ways, user-generated video-sharing sites in general. At first, YouTube, like many other startup video sites that let users post their own content, focused on growing audiences and content and had only a vague idea of how an ad-supported business model would work.” Questions remain on how users will respond to the advertising.

BusinessWeek also has another interesting article on profiting from social networks. One very interesting point raised in the article is the majority of social network users are young. The article quotes Comscore’s breakdown of Facebook users which shows that 56.4% of them are under 35. Their relative lack of consumer spending power is a big challenge for companies trying to create new revenue streams from these websites.

Silicon Republic reports that Microsoft has announced a partnership with Bebo that will see the social networking site’s users able to chat in real time via instant messaging.

RTE has announced that it has won the rights to screen all the games in Euro 2008.

Picturephoning.com points out a YouTube clip which “may have forced Quebec’s provincial police to admit undercover officers were involved in a protest this week.” The post highlights an interesting quote from Errol Mendes, a professor of constitutional and international law at the University of Ottawa, who said, “It obviously raises the level of accountability and weakens what, in Ottawa circles, is called plausible deniability, which is a good thing…I think plausible deniability is one of the great evils of modern free and democratic societies.”

Ignoring the hype about the iPhone, textually.org reports that 25% of mobile phones sold in 2011 will be low-cost.

Alex Gibson’s Media Show which is broadcast on City Channel is now available online. The channel is planning on launching online portals for some of its other shows according to the Irish Independent. In other news, UPC has taken a 35% stake in City Channel. What is great to see is that UPC decided to invest in the City Channel due to its creation of original content. City Channel now hopes to replicate its format in other European countries.

Viewership for the Rose of Tralee surged by 110,000 viewers this year according to the Irish Independent.

The BBC reports on the fourth annual Ofcom report in the UK. One interesting statistic to point out is that traditional media is not the only thing declining in popularity among young people - the UK’s youth are now playing video games less than before. However what should be taken from this is an expert quoted in the article’s response, “Young people have always had a lot of distractions for their time.”

Finally, picturephoning.com reports on an amazing Ecko billboard which let’s passerbys ’spray’ the billboard with their bluetooth phones.

Technorati Tags: Edelman, PR, Public Relations

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RTE reports on the changes to GAA Championship Sponsorship. Neither of the current sponsors, Bank of Ireland (Football) and Guinness (Hurling), will have naming rights to either Championship. Instead, the GAA will move to a Champions League format with the branding rights split between three organisations for each competition, resulting in a total of six sponsors. The net result will be that the GAA’s sponsorship income will increase to approximately 6.5 million euro per annum. It remains to be seen whether either of the current sponsors will remain on board. Earlier in the year the GAA were criticised for the delay on announcing the new sponsorship format.

In addition to the shakeup to its sponsorship rights, the GAA looks set to benefit from the competition for the TV rights to the next three years of Gaelic Games. The Irish Independent reported last week that Setanta, TV3 and RTE all meet with the GAA in recent days. The article claims that industry sources estimate that the TV rights could be worth as much as 120 million euro. The figure sound quite reasonable given that earlier in the week it was revealed that RTÉ Television beat all dedicated sports channels drawing a massive audience of 1.603 million viewers for its GAA Championship coverage over the weekend.

An article in the Sunday Independent about the CEO salaries paid by two leading Irish charities underlines the importance of transparency for charitable organisations in Ireland due to public concerns about where their donation goes.

Bubble Hits is abandoning its ‘no commercials’ business strategy according to the Irish Independent. While the article highlights that the station made a loss in its first year, the Irish Times pointed out later in the week in The Ticket that the stations format is going to be exported to a number of different countries.

In other news, Damien Mulley reveals that the Irish Independent has started blogging.

Edward Fidgeon-Kavanagh discusses an interesting report on the effect of advertising on children by Stanford College researcher Dr Tom Robinson. “The study concentrated in particular on the brand strength and effective marketing of fast food giant McDonald’s, and the effect it had on the participant’s perception on the taste of the food presented to them.In the study, over 60 children between the ages of 3 and 5 years of age were presented with fries, burgers, apple juice and carrots some accompanied by McDonald’s packaging and some in plain blank packaging. Bearing in mind the products were completely identical it was interesting to see that the children far preferred the “McDonald’s’s” food to its plain equivalent across the board.”

Mediaforum.ie reports that John Horgan has been appointed as Ireland’s first Press Ombudsman. The statement from the Press Council states that “the key function of the new Press Ombudsman will be to investigate and adjudicate complaints made by members of the public against newspapers and magazines. A new Code of Practice has been agreed by the press industry, and this code will be the framework against which all complaints are considered.” Discussing the appointment, Cian Ginty points out that the Press Ombudsman “should be able to take complaints about the print media in Ireland from November. Members of the public with still be asked to contact newspapers or magazines first. If unsatisfied, the next step will be to contact the Office of the Press Ombudsman, only major complaints or complaints unsatisfied at ombudsmen level will be passed on to the Press Council of Ireland. The ombudsman will have no powers to fine newspapers only to make them publish his decision.“

Finally, a number of media outlets reported on Wiki Scanner. John Collins points out in the Irish Times (subscription required) that the tool’s creator Virgil Griffith’s aim was “to create minor public relations disasters for companies and organisations I dislike“, and “to see what ‘interesting organisations’ (which I am neutral towards), are up to“. Reporting on the story, Silicon Republic state that the tool claims to”unveil the identities of organisations who have changed Wikipedia entries lists the Vatican, the CIA and the BBC among those whose computers allegedly were used to access and change details on various topics including Tony Blair and George W. Bush.”

Technorati Tags: Bubble Hits, Cian Ginty, Damien Mulley, Edelman, GAA, Irish Independent, Irish Times, John Horgan, Mediaforum, PR, Press Council, Public Relations, RTE, Wikiscanner

John Mims, over at Altryanian View, highlights a Slate article on the 12 types of television advertising Donald Gunn in 1978 for Leo Burnett. This video brings the twelve types to life.

The BBC reports on the findings of a new survey conducted by analyst firm Entertainment Media Research which shows that social networking sites like Bebo or MySpace are changing the way people consume music. The key highlights from the survey are:

> 53% of people actively surf social networking sites to find music
> 30% said they went on to buy or download music that they had discovered on a social network site

The Irish Independent has an interesting article about CityJet’s new in-house TV channel. It is being trumpeted as the ultimate in internal communications. The in-house channel will connect Cityjet’s 700 staff across its bases in London, Paris and Dublin. The paper reports that the content “will include everthing from staff birthdays to corporate news and coverage of CityJet’s sporting adventures, with the results shown on big screens at CityJet’s bases as well as through the airline’s internet portal.“

The Church of San Pietro in Italy have a clever fundraising campaign to raise funds for the restoration of a controversial renaissance painting inside the Church of San Pietro located in Montalcino, Italy. Boing Boing reports that “the organizers printed 1000 posters of the painting and are selling them for US$270 with proceeds going to the restoration funds.”

Technorati Tags: Advertising, BBC, Cityjet, Edelman, Irish Independent, Music, Social Networking

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The Pew Internet & American Life Project has recently published a report which shows that 57% of internet users have watched videos online and most of them share what they find with others. The full report can be read here.

The BBC reports on a YouGov survey which shows that the majority of UK consumers are unwilling to pay higher taxes to help sustain the environment.

Eoghan Ó Neachtain has been appointed as the new Goverment press secretary according to the Irish Times. He joins from the ESB where he has been the public affairs manager for the past five years.

Media Contact reveals that “Eddie Hobbs’ new monthly consumer magazine, You & Your Money, has been an instant national success, with average net sales of 40,092 per edition after just three issues. The magazine’s sales figures were audited by the Audit Bureau of Circulation (ABC) and relate to the period March - May 2007.”

The Irish Times reports on a CSO study which shows that “Irish people have a higher disposal income and are spending more per week than seven years ago.”

RTE reports on the latest census figures which show that “foreign nationals accounted for more than 10% of the population in Ireland on census night last year.“

The Irish Examiner reveals that the director of media and public relations for the Police Service of Northern Ireland, Sinead McSweeney, is to become the new director of communications at for the Garda Siochana.

Technorati Tags: BBC, Edelman, Irish Times, PR, Public Relations, RTE

Adverblog highlights a T-Mobile contest in Germany to coincide with a new flat rate package the company has launched. “The contest sees teams of 2 people aged 18 to 25 constantly talk to each other, day and night. The team that shuts the talking for more than 10 seconds, is striked out. Every two hours, each participant gets a 10 minute break (eat/drink,toilet etc). The other talker has to continue talking to himself and if the team member doesn’t return on time, they are also striked out. The team that resists until the end wins 10k.”

Technorati Tags: Edelman, puppy

The BBC will launch its on demand TV service, the BBC iPlayer, on 27 July. It will enable UK users to download popular shows over the net seven days after broadcast to watch on their PC. Speaking about the launch, Director General Mark Thompson said, “Forty years ago, in July 1967, BBC Television launched colour TV. This July we are going to launch the iPlayer and in our view, the iPlayer is at least as big a redefinition of what TV can be, what radio can be, what broadcasting can be, as what colour television was 40 years ago.”

BusinessWeek has a fascinating article on how the second-generation Internet is spawning a global youth culture and how businesses are trying to take advantage of it. Lynx/Axe’s Bow Chicka Wah Wah campaign, the brainchild of advertising agency BBH, is offered up as a great example of how BBH created a wolf whistle that would be recognised around the world and identified with the iconic brand.

HP have launched an amazing campaign in the UK by partnering with the National Gallery in London. Eric Kintz, Vice President of Global Marketing Strategy & Excellence for HP, describes the campaign on his blog, “HP has reproduced masterpieces from Caravaggio, Le Nain, Monet, Botticelli and others through innovative and creative imaging and printing and turned London into a giant art gallery by hanging the full size paintings in the most unusual places.” To find out more about the campaign, dubbed the ‘Grand Tour’, visit the campaign homepage.

Technorati Tags: BBC, BusinessWeek, Edelman, HP

In a clever seeding strategy, Rimmel is using Bebo to give away 1,000 jars of Cool Matte Mousse Foundation.

Underlining the shift to the mp3 in the music industry, Apple is confirmed as the third largest music retailer in the world.

Trevor Cook has made a revised edition of his paper on social media available on his website. The new edition includes information on second life, wikis, twitter, facebook and other applications which have emerged since the first edition.

Gizmodo has got pictures of giant iPhone displays which are being installed at Apple stores in New York ahead of the gadget’s launch this month. In other news, Adrian Weckler of the Sunday Business Post tells us that current industry speculation in Ireland indicates that Meteor will sign the exclusive rights for the iPhone, but given the makeup of its customer base Weckler doesn’t have high hopes for Apple’s latest gadget.

RTE reports on the latest Comreg report which shows that 84,000 broadband subscribers were added in the three months between January and March which means that there were 602,000 broadband subscribers at the end of March. The number of broadband internet subscriptions is now ahead of dial-up and flat-rate for the first time. The broadband penetration rate is also now 14.2%, up from 12.5% in December but still below the OECD average of 16.9%.

In other news, RTE also reports that Central Statistics Office figures released last week show that “for the first time since records began, the number of people taking trips abroad was higher than overseas visitors coming into Ireland…In the first three months of 2007 Irish residents took 1.575m trips abroad and spent €1.14bn in the process.” This marks a major cultural revolution in Ireland where holidaying abroad was once viewed as a luxury as opposed to the commonplace activity it is today.

Crisisblogger says that online videos represent the biggest challenge in the future for crisis communicators.

Ireland was one of nine countries which received their own localised verision of YouTube (via Silicon Republic). In other YouTube news, Gizmodo reports that has the popular site has “just unveiled YouTube Remixer, a piece of online software that allows users to do some basic video editing using an Adobe Premiere back end. You can stick videos together with basic cuts or with transitions, add graphics and text or put in some backing music.”

The Irish Times reports that Irish people watch less TV than our European neighbours. Siobhan O’Connell writes that “on average, Irish people watch TV for an average of just over three hours (182 minutes) per day. In the UK, the average is 216 minutes per day.” (Subscription required to read the full article)

Tony Blair gave an interesting speech recently where he stated that ‘the media can operate like “a feral beast” and its relationship with politicians is “damaged” and in need of repair”‘ (via the BBC) Here’s a synopsis from the BBC report:

The arrival of web-based news and blogs and 24-hour television news channels meant reports were “driven by impact”…The media world was becoming more fragmented, with the main BBC and ITN bulletins now getting half the audiences they had previously and newspapers fighting for their share of a “shrinking market”…fierce competition for stories meant that the modern media now hunted “in a pack”…The result was that the media was increasingly “and to a dangerous degree” driven by “impact” which was, in turn, “unravelling standards, driving them down.”

The BBC has launched a new series of online interviews in which the world’s leading thinkers outline their personal vision of where technology could be leading us. The first interview in the series is with Niklas Zennstroem, the co-founder of Skype, who explains how the net will shape the emergence of new technologies.

Technorati Tags: Edelman, PR, Public Relations

Glasgow city council have come up with a rather innovative approach to combat posters which are being put up illegally around the city (via Boing Boing). Council workers are sticking ‘cancelled’ stickers on the posters which has lead to music fans complain to promoters thinking that the gig has been called off.

Silicon Republic reports that “the UK Football Association Premier League Limited has filed legal proceedings against YouTube for copyright violation.” It’s an interesting development given that soccer clips can often be found in the top rated videos section everyday. One of England’s biggest clubs, Chelsea, have set up their own channel on YouTube, offering footage from Chelsea TV, an obvious move to help their marketing efforts in Asia, where the sport is going from strength to strength.

The New York Times has revealed that eBay, the online auctioners, have begun to sell radio airtime. While the service has not gotten off to the best of starts, it’s an interesting development for the advertising industry.

The Irish State examinations, the Junior and Leaving certificate, started last week. The exams are a huge cultural milestone in the country with thousands of students taking the exams. The Irish Times launched last-minute study tips from highly regarded teachers as a podcast and after one day the podcast was downloaded almost 1000 times.

Technorati Tags: eBay, Edelman, Irish Times, YouTube

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Ireland Offline, the lobby group that campaigned for affordable broadband access to homes and businesses around Ireland, has wound up reports Silicon Republic. The lobby group has done tremendous work over the past year. Let’s hope that the Government and broadband operators work together and improve broadband access across the country in the wake of Ireland Offline stepping down.

Nicholas Carr reveals that some Amazon users are using the tagging system on the popular shopping website in a fashion that the online retailer hadn’t expected. It is likely to raise some controversy in the future. Here’s a synopsis of his post:

I recently received an email from a reader of this blog who described how, in browsing for DVDs at Amazon, he came across some creepy keywords that users had used to categorize movies. The 1985 French coming-of-age film L’Effrontée, for example, had been tagged, as shown in the screen shot below, with such keywords as “child nudity,” “infant nudity,” “young girl,” “bare butt,” and “nymphette”

…

Does Amazon really want to be known as a company that makes it easy for people to find movies labeled as containing “child nudity.” If it were a physical store, would it set up a “child nudity” section in its movie department? I don’t think so.

Adrants has some great pictures of Lynx’s Bow Chicka Wah Wah campaign which has jumped from our TV screens to the real world thanks to some stickers that will make people double-take when they walk past some ordinary signs.

Technorati Tags: Edelman, PR, Public Relations

VentureBeat has a very interesting post about the rapid success of Funny or Die. A sketch by Will Ferrell (see below) has seen the new site’s success skyrocket. As Bernard Moon points out, this is due to the quality of the content and backs up his argument that it won’t be “the Long Tail that wins out in the video space, but big studio and middle market talent.”

Adam Maguire discusses the relaunch of the Irish Independent’s website. Looks great and it’s rumoured that they will also be offering blogs in the near future.

The Irish Times reports that the Broadcasting Commission of Ireland (BCI) has awarded the Midlands/North-East Regional license to iRadio North East & Midlands Limited for the provision of a new youth-based service for the midlands and north east of Ireland.

Textually.org picks up on an interesting observation that “84% of users expect a SMS response in five minutes.”

This week’s links are posted a day later than usual this week as yesterday was a bank holiday in Ireland. Here’s a synopsis of the stories which caught our attention last week:

SiliconRepublic reports on IBM’s ThinkPlace initiative which “s like a 24×7 internal chat room where IBM hosts a global idea marketplace. Executives post challenges to request solutions and validation. Any IBM employee can volunteer to work on any idea and if the idea gets picked up they receive an award.” Customer and staff led innovation is getting a lot of attention at the moment. It’s interesting to read about how multinationals like IBM encourage it within the workplace, but time will tell whether it leads to the same innovation in companies like Google where GMail was the brainchild of one of its employees.

Damien Mulley has posted some great advice from a variety of Irish journalists about the best ways of contacting them to pitch your product or company.

Ged Carroll has a fantastic insight on the strength of brands. Using the example of Porsche, he recounts a conversation where the word Porsche was used instead of car when discussing whether a set of golf clubs would fit in the back. It highlights how some brands take on a life of their own and underlines the personal relationship that consumers can have with their possessions.

Stephen Davies picks up on recent research which shows that Technorati is tracking over 70 million blogs, but that only 15.5 million have been updated in the last 90 days. It underlines that fact that blogs are not going to replace mainstream media, and are in fact another strand of the increasingly fragmented sources of information we get news and analysis from everyday.

Textually.org has a startling post about an foreseen consequence about the popularity of mobiles in Japan, “the problem is that as the youth become more adept with mobile technology, their ability to use PCs and real keyboards has regressed to the point where it matches their parents’. Many of the 4 million young, part-time workers cannot afford PCs, and are being permanently locked out of white-collar work because of their ineptitude with computers.”

Technorati Tags: Edelman, PR, Public Relations

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