The latest edition of the Irish Media Contacts Directory has been launched by Mediacontact.ie. The latest edition has seen some changes including listings of advertising agencies, web design consultancies, conference venues, etc making it far more comprehensive. The directory costs 90 euro and is available from the mediacontact.ie website.
Technorati Tags: Edelman, PR, Public Relations
The Holmes Report has named Edelman as ‘Global Agency of the Year’, a newly-established award which evaluates firms on their worldwide performance. Edelman, the third largest public relations firm in the world, was also commended for our contribution to the industry’s thought leadership, particularly for the annual Trust Barometer research, and some of our pioneering work. So big claps on the back all round!
Technorati Tags: Edelman, PR, Public Relations
In a bid to raise half a million euros Yoplait Petits Filous and NCNA are gearing up to raise half a million euros for children’s charities, Make-A-Wish and Children in Hospital Ireland. 100% supported by kid’s favourite Yoplait Petits Filous, over 40,000 children nationwide have pledged to wear their pyjamas on the 28th March in a unique initiative, which centres on children helping other children.
Edelman helped Yoplait Petits Filous and NCNA to launch Pyjama Day this week. 2FM DJs Colm and Jim-Jim were at hand to launch the initiative. Coverage appeared on the front cover of the Irish Times health supplement and in the Irish Mirror.
To get involved log onto www.ncna.net or www.petitsfilous.ie to get further information.
Mediacontact.ie reports that the Gazette Group is planning to start another two regional titles. It will launch two new papers, the Swords Gazette and the Malahide Gazette, into an already competitive marketplace in North County Dublin with the likes of the Finagl Independent and the North County Leader firmly established. The region, particularly Swords, has seen a huge population growth over the past couple of years. Cian Ginty points out that the Group’s website reports that it is expanding to eight titles over the next four months.
Last week the IE Domain Registrar announced that it was reducing its charges by 5.8%. The news was relevant to one of our clients, register365 (a division of hosting365.) By keeping track of the news agenda, we were able to comment on the IE Domain Registrar’s announcement thus securing coverage for our client in the process.
RSS stands for Really Simple Syndication. With an RSS Reader you can effectively subscribe to various sites. When the sites are updated with new stories, the content is sent to your RSS reader. Think of it as an email account where all your favourite websites send you updates as they happen. As a result you can keep track of what is happening in the world at large with ease.
It affords PR practitioners the opportunity to keep track of the news agenda, spotting potential opportunities or issues for clients when they happen.
Technorati Tags: Edelman Trust Barometer, PR, Public Relations, RSS
The first PRII forum of 2008 is on Wednesday 13 February in Buswells hotel. The event will see “Angela Daly and Barbara Loftus - the producers of Prime Time and The Last Word, respectively - will outline their production values and highlight the trends and issues currently at the forefront of their programme-making. Audience demographics will be outlined in each case, and opportunities to contribute and participate in these programmes will also be addressed.”
Technorati Tags: Edelman, PR, PRII, Public Relations
Although not scheduled for release until Christmas this year, the hype around the Star Trek prequel has already begun to build. The film’s makers seem to have missed out on a trick though. The first preview trailer has hit cinema screens in the States and a couple of eager viewers recorded it and uploaded the trailer to YouTube. It shows how channels like YouTube can extend content’s reach and engage with communities.
Technorati Tags: Edelman, Star Trek, YouTube
When World of Warcraft commissioned their latest advertising campaign featuring celebs like Mr T, William Shatner and Verne Troyer, it left some people scratching their heads. World of Warcraft is an immensely popular game, so why go to the expense of hiring celebrities to endorse the product?
In our opinion, the campaign is designed to attract a new audience - people who would pick up a control pad (or in this case sit down in front of a PC) and play a video game, but never think of themselves as a gamer. In terms of music, this would equate to someone that likes the latest Soulja Boy track, but wouldn’t say they are a fan of rap.
Either way, the ads are hilarious and have gone down a storm on YouTube. Have a look for yourselves below:
One of the features of videos that go onto become YouTube crazes is their imitable quality. By looking at the ‘Happy Slapping‘ phenomenon, one can see that the trend took off because of the ability of teens to film their actions and share them online. The reckless aspect of happy slapping proved far too tempting for a core group who then imitated what they saw online.
While Internet video has proved to be the fuel on the fire for some dubious trends such as happy slapping and train riding, it has also to a revolution in the world of Hip-Hop. The Sunday Times reported on dance crazes spreading like wildfire across America a couple of weeks ago. Again, YouTube proved to be the instigator. One performer at the centre of this phenomenon is Jason Fox. As the Sunday Times reports:
He uploaded to YouTube a home-made video of his crew doing the Aunt Jackie, a hand-clasping, foot-stomping blend of breakdancing and a Broadway chorus line. It rapidly became an online sensation with hundreds of thousands of viewing.
Don’t think that this trend hasn’t hit the mainstream, the latest hip-hop tune doing the rounds in the charts is Soulja Boy’s ‘Crank That’, which is a tribute to Atlanta’s snap dancing.
Here are examples of some of the various dance genres spreading across the States:
Krump
Hyphy
Juking
Technorati Tags: Dance, Edelman, Trends
One of the consumers status spheres inTrendwatching.com’s eight consumer trends to watch for 2008 is the Transient Sphere. Trendwatching.com has dubbed individuals who are increasingly live a transient lifestyle as transumers. Transumers can be define as consumers with “an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible.“
What might have once been viewed as a niche audience in Ireland is becoming increasingly important as consumers begin to get married and have children later in life. As a result consumers in their twenties have put off committing themselves to long term purchases such as cars or homes. Instead they are looking to pack in as many experiences before making any major commitments. Experiences range from attending summer music festivals to exotic travel destinations.
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EDF Energy have a clever twist on their new advert designed to promote their green credentials. The TV ad consists of “recycled” footage from popular TV shows of the past and news footage (via Adverblog)
Technorati Tags: Edelman, EDF Energy, PR, Public Relations
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In a move designed to shakeup the social networking space, Google has launched Open Social, the BBC reports on MySpace’s decision to join other sites including Bebo, LinkedIn and Orkut in signing up to the movement.
Do not underestimate the impact of the Internet on tourism, Aideen Sheehan points out in the Irish Independent that “more Irish people are going online to book their holidays than ever before, with 62pc of all foreign trips now booked on the internet.”
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As part of Science Week 2007, which runs from 11 - 18 November, we have just announced a lecture series which is free to the public. Please find more information below and apply for tickets online.
To celebrate Science Week 2007 Discover Science & Engineering in association with Women in Technology and Science (WITS) and the Royal Irish Academy will bring together some leading scientists during Science Week. The Science Week Lecture Series will run from 13th-16th November. The lecture series is free to the general public and it is aimed at improving the level of understanding of the role that science and engineering play in our everyday lives.
A number of inventors, technologists and scientists from various walks of life will explore the science behind everyday items, from soccer boots to cosmetics, as well as discussing popular topics such as space travel and forensics in order to bring science to life in an interesting way.
The Science Behind the Football Boot
Craig Johnston – Inventor of the Adidas Predator and ex Liverpool soccer player
13th November – Royal Irish Academy, Dawson Street – 18:30 – 20:00pm
As a midfielder for Liverpool FC in the 1980s, Craig Johnston analysed how the design of the team’s boots could be improved to enhance the players’ control of the ball. After retiring from professional football, he became head of innovation at Adidas and developed the Predator, now the world’s best selling boot worn by David Beckham and Jonny Wilkinson.
Science and Space Travel
Joe Edwards Jr – Former NASA astronaut
14th November – Royal Irish Academy, Dawson Street – 18:30 – 20:00pm
Joe Edwards Jr was selected as a NASA pilot astronaut in 1994, in the 15th group of astronauts. He piloted the last American crewmember to the Russian Mir space station and flew the closest flying maneuvers ever attempted around an orbiting space station in the history of manned space flight in the orbiter Endeavour. Joe is also a graduate of the Navy Fighter Weapons School (Topgun) and a former Chairman of the Board of the National Science Center, a science, mathematics and engineering educational organisation created by the U.S. Congress.
The Science of Beauty
Industry Panel Discussion
15th November – Royal College of Physicians, No. 6 Kildare Street – 18:30 – 20:00pm
The Science of Beauty event will bring together some leading scientists in the field of Cosmetic Science to reveal the innovative thinking that goes into making cosmetic products. Not many people realise the vast science that underpins the cosmetics industry and the many different types of scientists who work on creating innovative and beneficial products - development of which can take years to ensure that they meet the needs of consumers to enhance appearance and well-being.
To discover more about the science behind the cosmetic products you use every day, join us for our lecture and panel discussion with industry experts on the Science of Beauty.
Science of Forensic Investigation
Dr Shiela Willis – Director of the Forensic Science Laboratory
16th November – National Museum of Ireland, Kildare Street – 13:00 – 14:30pm
Dr. Sheila Willis is Director of the Forensic Science Laboratory, a position she has held since 2002. Prior to that, she was Deputy Director and Head of the Chemistry Section. She completed her undergraduate degree in UCD where she also carried out her PhD research on organometallic chemistry under the supervision of Professor A.R. Manning. She was recently chair of the European Academy of Forensic Science and has been active in the European Network of Forensic Science Institutes since its inception.
Technorati Tags: Edelman, PR, Public Relations, Science Week
Science Week Ireland have Zero Gravity flights and a trip to Las Vegas for two up for grabs this year for the Science Week Ireland 2007 competition. This is the experience that Stephen Hawking was in the news for earlier this year and is the closest thing to space flight there is.
Here’s the competition entry form. All you have to do is answer who invented three household items. The competition is only open to Irish residents.
We’ll have more news about what’s happening during Science Week shortly. With over 400 events taking place across Ireland from 11 - 18 November, there will be something for everyone to participate in.
Technorati Tags: Edelman, PR, Public Relations, Science Week
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Edelman Dublin recently helped Microsoft to launch Halo 3, the exclusive Xbox 360 title, in Ireland. The campaign’s objectives were to raise awareness about the launch, bring the game to a mainstream audience and create a buzz around the release. Billed as the entertainment event of the year, we captured the imagination of the public by bringing Richard Dean Anderson, a cult icon in Ireland due to his role as MacGyver, to the country and setting Master Chief loose on the streets of Dublin.
By bringing one cult phenomenon to Dublin to launch another cult phenomenon, word of mouth built up into a crescendo up until its eventual launch; the highlight of which was the midnight launch in Gamestop in the Stephens Green shopping centre where 500 odd fans that had turned up that evening with DJs, dancers and the Red Bullcrew whipping them into a frenzy as the clock counted down to midnight.
There was wall-to wall Halo 3 with coverage in the Irish Times, Irish Independent, Irish Examiner, Irish Sun, Irish Daily Star, Irish Daily Star on Sunday, Sunday Independent, Sunday Tribune, Sunday Business Post, Today FM, 2FM, FM104M, NewsTalk, 98FM, Spin 103.8, RTE 2 and TV3 to date.
Technorati Tags: Edelman, Halo 3, PR, Public Relations
To bring the Bud rising festival to life we sent ‘Bud Rock’, champion air guitarist, out on the streets to bring the music festival to the fans on the streets. Check it out:
Technorati Tags: Edelman, PR, Public Relations, Bud Rising
Ananova reports on the success of an Internet campaign to bring a popular chocolate bar out of retirement. Cadbury is to bring back the Wispa chocolate bar and produce an initial run of 23million bars in October. The highlight of the article on Ananova is the quote from Cadbury spokesman Tony Bilsborough who states, “This is the first time we are going to give the internet a chance to prove itself and see whether it is all hype or genuine.”
Bilsborough makes a quite astute observation as online chatter may not necessarily translate into sales. While you should always listen to your customers, the loudest doesn’t necessarily represent the majority. As has been shown by a variety of surveys, consumers are not a homogenous group. Instead various subgroups respond in similar fashions. It’s a factor which makes the Internet particularly interesting as it allows a certain breed of consumer to mobilise online which can be leveraged from a commercial perspective
A lot of marketers will be watching Wispa’s sales figures, however if you think this is going to lead to a revival of numerous other products don’t be mistaken. A good case in point was the closure of Bewleys Cafe in Dublin. Despite all the protests from consumers who claimed it was a cornerstone of Irish culture, these were the same customers who turned to more refined cafes over the years leading to Bewleys’ eventual closure.
Technorati Tags: Edelman, Internet, Wispa
Ged Carroll discusses an AdAge.com article “that highlighted research about consumers and their use of, and attitudes towards technology.” Carroll highlights the following findings from the survey:
> “People love to buy them, but then they can’t get them to work” - eMarketer analyst Lisa Phillips
> 20 minutes was the average amount of time spent by a consumer trying to set up a device before giving up, over half of all electronic devices returned to stores are in perfect working order
> 77 per cent of respondents researched their purchase online. The same percentage purchased in stores
There are two interesting takeouts from the survey. Firstly it highlights the fact that consumers are researching their purchases online. While this may seem like a no-brainer the amount of organisations that overlook this key feature of the purchasing decision process is astonishing. Secondly, and more importantly, it shows that the Internet can play a valuable role in the post-purchase period due to the fact that it is a content rich medium.
Look at the second finding that Carroll highlights - consumers spend up to 20 minutes trying to figure out how to set up an electronics device. A quick and easy way to help customers during this period of confusion and frustration would be to create a video that shows first hand how to set up the device.
We’ve all tried to make sense out of user manuals in the past, but quite often we dump them because they may as well have been written in a foreign language. By and large, people find the ‘monkey see, monkey do’ approach much easier to learn from. A simple demonstration generally gives customers the intuitive hands-on knowledge they need to use a product. By making the video available online, it serves as a useful reference guide that your customer can go back to if they have problems in the future.
Technorati Tags: AdAge, Edelman, Ged Carroll, PR, Public Relations
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The Sun newspaper has a video of the publicity stunt to promote the Simpsons Movie in the UK (unfortunately they have disabled the embedding feature on YouTube so you have to visit the page directly.) An image of Homer Simpson displaying his love for doughnuts was painted next to the Cerne Abbas giant, a famous hillside fertility symbol. It was one of many viral marketing initiatives to promote the movie.
Technorati Tags: Edelman, Simpsons, Viral Marketing
There’s been a lot of coverage about the Daily Mail giving away Prince’s latest album in a recent edition. It’s been hailed as a marketing coup for Prince and underlines the dramatic changes in the music industry of late. While it seems like a win-win move, Follow The Media has a very interesting article on whether the Mail benefited from the promotion.
While the paper shifted an extra half a million copies and obviously drew a lot of advertisers because of the publicity it was garnering, FTM questions how many of those extra readers actually bothered to read the paper. A fact underlined by a studio guest on the BBC proclaiming that they were going to buy twenty copies of the paper to give the CD away as gifts.
Either way the music industry has a lot more to worry about at the moment. Another interesting fact which was reported last week by the Irish Independent was that “the number of consumers buying music singles online has doubled in just 12 months, with four out of every five singles downloaded from the internet. Last July, downloaded music was included in the Irish singles chart for the first time, when 59pc of sales came via retail stores, with the rest bought online. Figures from the Irish Recorded Music Association (IRMA) show that in the past year Irish fans have turned to the internet in their droves, with 80pc of single sales now made this way. However, 96pc of albums are still sold in high street stores.“
Technorati Tags: Edelman, Prince, Music
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