Edelman PR

YouTube isn’t simply about videos that make you laugh, it is also an invaluable educational platform for consumers. For example, one of the recently featured videos on YouTube is a juggling tutorial. Draitube’s chops tutorial currently has approximately 30,000 views and counting, highlighting the fact that there is an opportunity for brands to step in and educate consumers.

Guitar tutorials on iTunes are a good commercial example of this. iVideosongs sell tutorials for $5 or $10. iVideosongs also sell drum and piano tutorials.

With an abundance of niche activities like Parkour becoming more popular, it an obvious opportunity for brands to educate consumers whilst maintaining credibility. Rather than go for the hard sell, empower communities eager to take up new activities but who are often put off because of the knowledge barrier to participate.

Technorati Tags: Edelman, PR, Public Relations

Ben Ayers has an interesting interview with Tom Dickson, a genuine Internet celebrity due to the Will It Blend viral campaign. The Will It Blend campaign was designed to raise awareness about the power and durability of the Blendtec blender. Tom used to run a test where he would put a log of wood into the Blendtec, the team decided to record it and another couple of videos and before long they were on the path to becoming Internet superstars. The campaign has since taken a life of its own with Dickson appearing on The Tonight Show with Jay Leno, The Today Show, The Big Idea with Donny Deutsch, CBS News Sunday Morning, and iVillage Live in the United States alone.

One of the latest Will It Blend videos is below:

The Blendtec video series is probably one of the best examples of a brand using YouTube to successfully raise awareness about a product, whilst boosting sales in the process. Ultimately it was successfully due to its ability to tap into Internet culture. Similar YouTube videos which found success in the past include the Smash my Ipod and Smash my Xbox social experiments. The Will It Blend series is reminiscent of these. While the Blendtec team might not have been familiar with these videos when originally planning their own campaign, it offers an insight to other brands that want to try and tap into Internet culture and find success of their own.

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Silicon Republic reports on figures from US tech trends firm iSuppli which show that iPhone users are far more likely to use their phone to surf the web, than other mobile phone owners. The mobile web has been touted as the next frontier by a lot of commentators and organisations should ensure that mobile is part of their overall digital strategy.

We got a shock a number of weeks ago when one of our staff was demonstrating his iPod Touch. He visited this site, but while watching over his shoulder we noticed that YouTube videos we had embedded into some posts weren’t displaying. As a result, when we embed YouTube videos we now also provide links to them in the text also.

While this seems fairly innocuous, other organisations should take it as a warning shot and make sure that their online presence is fully compatible for the next generation of mobile users.

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No Flash Mobs aren’t groups of exhibitionists, according to Wikipedia a flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief period of time, then quickly disperse.

The reason why we’re posting about Flash Mobs is that they are beginning to appear in Ireland on a regular basis. For example, here’s a Pillow Fight at the bottom of Grafton Street in Dublin.

Or another Group Freeze in the Dundrum shopping centre.

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Heard about Twitter? It’s one of the latest Web 2.0 darlings to emerge and has a rabid fanbase. However unlike blogging, it’s got a lot of people scratching their heads. In effect, Twitter is micro-blogging. You create a profile and post updates in 140 characters or less.

Elly Parker has linked to a fantastic video which explains the service well.

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Something we’ve been watching on YouTube is the explosion of homemade music videos. While some musicians view social media as a threat, a recent study suggests that it is an opportunity for artisits to drive sales.The New York Times point out a study conducted by researchers at New York University, which indicated that the albums that had been the subjects of 40 blog posts before their release date had sales of triple the average.

While some people have decreed the death of MTV, the music video still plays a vital role for musicians. OK Go literally became an overnight sensation for their single, ‘Here It Goes Again.’

Other YouTube videos have breathed fresh life into songs already released. Like Daft Hands or BandyToaster did for Daft Punk’s ‘Harder, Better, Faster, Stonger.’

Daft Hands

BandyToaster

Some music videos have also gone onto inspire handmade music videos, just compare Kid Sister’s ‘Pro Nails‘ with a Youboobzz’s handmade video for Justice’s D.A.N.C.E.

Kid Sister

Youboobzz

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Constantin Gurdgiev is to take up a full time position as Director of Research with NCB and will therefore resign from his executive editor position with Business & Finance from early March.

However, Constantin has accepted an invitation to join the board of Business & Finance in a non-executive Director position and in so doing will remain as an editorial advisor and contributor to Business & Finance publications and it’s other media activities.

In addition - John Walsh has been appointed executive editor of Business & Finance. John has been Deputy Editor of Business & Finance since 2006. Previous to Business & Finance spent seven years in London working as a senior journalist with Incisive Media, Bridge/Reuters. He was a regular contributor to BBC TV and radio on national and international business matters.

Technorati Tags: Edelman, PR, Public Relations

Take That opened the floodgates when four of the five original members got back together. A new album, sellout concert door and M&S advertising deal later and there are a host of boy and girl bands back on the scene, with more scheduled to make their comebacks later this year. However, with the exception of the Spice Girls all the other groups have dropped out of the limelight just as quickly as they announced their return. 5ive and East 17 seem to be coming to a pub near you soon…

When Perez Hilton brought Atomic Kitten’s comeback to our attention it was blindingly obvious that this is one trend that is tired. So will Irish boyband Boyzone flop or top the charts when they return.

For everyone else who can’t remember who Atomic Kitten are, have a look at their comeback single on YouTube:

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Edelman announced yesterday that we have acquired 100% of Imageland Russia and 50% of Imageland Ukraine, two of the largest PR firms in their respective markets and long-time Edelman affiliates. Read the social media release to find out more about the acquisition. With 51 offices worldwide, it further strengthens our ability to reach a global audience.

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RTE reports on the changes to GAA Championship Sponsorship. Neither of the current sponsors, Bank of Ireland (Football) and Guinness (Hurling), will have naming rights to either Championship. Instead, the GAA will move to a Champions League format with the branding rights split between three organisations for each competition, resulting in a total of six sponsors. The net result will be that the GAA’s sponsorship income will increase to approximately 6.5 million euro per annum. It remains to be seen whether either of the current sponsors will remain on board. Earlier in the year the GAA were criticised for the delay on announcing the new sponsorship format.

In addition to the shakeup to its sponsorship rights, the GAA looks set to benefit from the competition for the TV rights to the next three years of Gaelic Games. The Irish Independent reported last week that Setanta, TV3 and RTE all meet with the GAA in recent days. The article claims that industry sources estimate that the TV rights could be worth as much as 120 million euro. The figure sound quite reasonable given that earlier in the week it was revealed that RTÉ Television beat all dedicated sports channels drawing a massive audience of 1.603 million viewers for its GAA Championship coverage over the weekend.

An article in the Sunday Independent about the CEO salaries paid by two leading Irish charities underlines the importance of transparency for charitable organisations in Ireland due to public concerns about where their donation goes.

Bubble Hits is abandoning its ‘no commercials’ business strategy according to the Irish Independent. While the article highlights that the station made a loss in its first year, the Irish Times pointed out later in the week in The Ticket that the stations format is going to be exported to a number of different countries.

In other news, Damien Mulley reveals that the Irish Independent has started blogging.

Edward Fidgeon-Kavanagh discusses an interesting report on the effect of advertising on children by Stanford College researcher Dr Tom Robinson. “The study concentrated in particular on the brand strength and effective marketing of fast food giant McDonald’s, and the effect it had on the participant’s perception on the taste of the food presented to them.In the study, over 60 children between the ages of 3 and 5 years of age were presented with fries, burgers, apple juice and carrots some accompanied by McDonald’s packaging and some in plain blank packaging. Bearing in mind the products were completely identical it was interesting to see that the children far preferred the “McDonald’s’s” food to its plain equivalent across the board.”

Mediaforum.ie reports that John Horgan has been appointed as Ireland’s first Press Ombudsman. The statement from the Press Council states that “the key function of the new Press Ombudsman will be to investigate and adjudicate complaints made by members of the public against newspapers and magazines. A new Code of Practice has been agreed by the press industry, and this code will be the framework against which all complaints are considered.” Discussing the appointment, Cian Ginty points out that the Press Ombudsman “should be able to take complaints about the print media in Ireland from November. Members of the public with still be asked to contact newspapers or magazines first. If unsatisfied, the next step will be to contact the Office of the Press Ombudsman, only major complaints or complaints unsatisfied at ombudsmen level will be passed on to the Press Council of Ireland. The ombudsman will have no powers to fine newspapers only to make them publish his decision.“

Finally, a number of media outlets reported on Wiki Scanner. John Collins points out in the Irish Times (subscription required) that the tool’s creator Virgil Griffith’s aim was “to create minor public relations disasters for companies and organisations I dislike“, and “to see what ‘interesting organisations’ (which I am neutral towards), are up to“. Reporting on the story, Silicon Republic state that the tool claims to”unveil the identities of organisations who have changed Wikipedia entries lists the Vatican, the CIA and the BBC among those whose computers allegedly were used to access and change details on various topics including Tony Blair and George W. Bush.”

Technorati Tags: Bubble Hits, Cian Ginty, Damien Mulley, Edelman, GAA, Irish Independent, Irish Times, John Horgan, Mediaforum, PR, Press Council, Public Relations, RTE, Wikiscanner

Ireland Offline, the lobby group that campaigned for affordable broadband access to homes and businesses around Ireland, has wound up reports Silicon Republic. The lobby group has done tremendous work over the past year. Let’s hope that the Government and broadband operators work together and improve broadband access across the country in the wake of Ireland Offline stepping down.

Nicholas Carr reveals that some Amazon users are using the tagging system on the popular shopping website in a fashion that the online retailer hadn’t expected. It is likely to raise some controversy in the future. Here’s a synopsis of his post:

I recently received an email from a reader of this blog who described how, in browsing for DVDs at Amazon, he came across some creepy keywords that users had used to categorize movies. The 1985 French coming-of-age film L’Effrontée, for example, had been tagged, as shown in the screen shot below, with such keywords as “child nudity,” “infant nudity,” “young girl,” “bare butt,” and “nymphette”

…

Does Amazon really want to be known as a company that makes it easy for people to find movies labeled as containing “child nudity.” If it were a physical store, would it set up a “child nudity” section in its movie department? I don’t think so.

Adrants has some great pictures of Lynx’s Bow Chicka Wah Wah campaign which has jumped from our TV screens to the real world thanks to some stickers that will make people double-take when they walk past some ordinary signs.

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